a School Called Tribe is a musical movement with changing occupation. It invites musicians, rappers and producers to bring a mix between Jazz & Hip Hop. Rappers, producers and a live band are being coached by professionals and the artistic result is a slightly unpredictable mix of jazz, hip hop and slam poetry grown from the musical and textual “flavors” of all involved.
As one of the founding members I was proud to deliver the branding around this concept. It resembles a collision between 2 worlds, one of jazz and one of hip hop. The logo is also based on the sticker you find on “45 or “12 vinyl record. The style itself is kept sober with a hint of colour but it’s the music that must speak for itself.