Bread & Play is a new alliance between event organizers and a chef. Together they create experiences where food takes a key role. Food is considered the base or start of everything. Around that theme they create a playground that you as a visitor have to discover. They were in need of a strategy, positioning and a clear brand DNA to show the world what they stand for.
“Give the people bread & games” — dixit Juvenal, a Roman poet
Their story and identity is made up of a basic grid that is given a modular and playful interpretation. Because no event is the same, their logo and interpretation of the style is also changeable. The branding feels dynamic and playful, but always within a predetermined grid. This way the style also reflects their way of working.