Foubert has long been known as an excellent artisanal ice cream maker and they lacked a bit of a story and a suitable appearance. The determined brand strategy and brand story resulted in this “pleasant” result. Foubert shook off their dusty image and stepped into a universe of pleasure and taste.
Fouberts people are real “scheppers van plezier” (creators of fun). To reinforce this philosophy, a cheerful and colorful style was devised that makes you joyful and satisfied. The restyling of the logo and identity was carried through in all deliverables, tone of voice and the interior.