Vegetarian food is no longer a sacrifice. Just ask Greenway. They have been innovating the veggie market for several years and now they are doing this with a new dynamic in their communication and brand identity. We have literally left our mark on their brand story and experience.
To develop this identity, reference was made to the childhood experience, where everything was still simple and one big game. Prints were made with vegetables in order to place even more emphasis on the ecological footprint. The most beautiful prints were retained and used in the logo and visual identity. Because Greenway is active in different channels ranging from retail, hospitality and festivals, a separate style had to be created for each channel and with the same story and elements. The hospitality style became more stylish while the style for the festivals are more colorful and ‘goa’ inspired.