A traditional bakery grew into a whole new food concept. The increase in scale was enormous and the fear of losing the uniqueness of pure tradition was present. A brand DNA was created that reinforced a sense of security and honesty for the consumer.
For Les Tartines de Jeanne an identity has been created that is both “clean” but always conveys a warm, playful and personal message from “mom” to the consumer. It is an experience that exudes warmth without coming across as artificial.